Niigata Rice Cracker Museum

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well-known rice cracker “Bakauke,” this spot is typical of Niigata which is Japan’s no. 1 rice cracker producing region.

Of course here you can see the workers grilling the rice crackers, and you can also have a go at grilling one yourself. You can even make your own original cracker, including your favourite picture or lettering. A popular option is to make a monster sized giant rice cracker with a picture in the centre, which will be a memorable experience for everyone!

At the refreshment corner there are also some unique menu items, like soft-serve rice cracker ice-cream, and Bakauke croquettes. At the souvenir shop there is a rich variety of things to buy, including limited edition Bakauke crackers, and other Bakauke goods.