Nagaoka and Kashiwazaki Area

Niigata, where brewing culture has flourished since ancient times, is rich in storehouses of miso, soy sauce, and sake. Satomeshi and hamameshi dishes, born from the bounty of the mountains and seas, join the three major firework displays of Echigo to highlight the varied attractions of the land.

Niigata and Aga Area

A cuisine enriched by two powerful rivers

This river-shaped area flourished as a historic port town, with the Shinano and Anogawa Rivers transporting the bounty of mountains and plains to the Sea of Japan. More than just a means of goods transport, the Kitamaemine Coast commercial route was also a key hub for the exchange of regional products, ideas, and culture. As a vital port of call, Niigata flourished economically and developed into a vibrant city that nurturing a sophisticated culture shaped by ryoutei cuisine and by water, commerce, and cultural exchanges.

Sado Area

Sado, an island alive with history, culture, and nature born of tectonic changes

The Sado area encompasses the Sado Gold and Silver Mines, a registered World Heritage Site. Its unique island history and culture, including Noh theater and court noble culture, remain alive today. Leisurely experience the island's pace while enjoying magnificent natural scenery wrought by tectonic changes, seafoods from the Sea of Japan, and the bounty of the countryside.

Myoko, Joetsu and Itoigawa Area

A land nurtured by snow, blessed by the sea, and colored by samurai traditions

A fermentation culture born of snow, rich seafoods from the Sea of Japan, and a samurai history live on in a landscape shaped by magnificent terrain. From refined fermented dishes to healing hot springs, encounters with nature and a restrained grandeur await visitors throughout the four seasons.

Yahiko and Tsubamesanjo Area

A place where the outstanding craftsmanship of Tsubamesanjo and the sacred spiritual energy of Yahiko Shrine meet and resonate midstream

Emanating from the spiritual nature of Yahiko Shrine, this landscape shaped by the river has long nurtured traditions of metalworking and blacksmithing. The fertile land created by the great river and the diverse food culture reflect a deep cultural commonality among five towns.

Yuzawa and Uonuma Area

Villages resplendent with snow country culture and gastronomy, nurtured through coexistence with snow

This snowy land breathes with the wisdom of people who have long lived with heavy snowfall.
The rich offerings of this land include fermented foods, preserved foods, and Koshihikari rice from Uonuma, along with the scenery of the four seasons and the warmth of the countryside.