Nishikigoi (colored carp) shine in red, white and gold – they are also called “swimming jewels.” They have an indispensable existence for Japanese gardens. The place of origin of nishikigoi is around Ojiya in Niigata Prefecture. You can appreciate authentic nishikigoi raised with the clean water of the snow country and traditional techniques here at Nishikigoi no Sato.

A canola flower and sunflower field are planted alternately every other year in Yamamotoyama Takusan Pocket Park. The whole field is colored as though a yellow carpet has been laid out with canola flowers around mid-May in even-numbered years and sunflowers around early August in odd-numbered years.

This is a forest of approximately 100-year old beeches. After the mountain was cleared by temporarily felling the trees, these beech trees that once again grew up all together here formed a sleek and beautiful appearance. This led to it one day becoming called the Bijinbayashi (Beautiful Woman Forest). Many photography enthusiasts now visit this forest, so it has become a tourist attraction.

The taraibune (tub boats) are now a specialty of Sado. A female boatman will make full use of one pole and skillfully handle the boat to guide you through the sea. This experience is gaining popularity. That is because the shape of these boats that seems to be right out of a folk tale and the costume of the boatman wearing a conical hat with Japanese-style clothing brings up a nostalgic mood of traveling.

The light cave in Kiyotsu-kyo Tunnel is a famous spot because it looks great on Instagram. A wondrous view of Suibankagami (Water Basin Mirror) that reflects an inverted view of Kiyotsu-kyo Gorge awaits you here. Why don’t you appreciate your shadow being reflected and flickering in the tunnel.

The Hoshi-toge Pass terraced rice fields are located in a region chosen as one of the top 100 countryside areas of Japan. When water fills the rice fields, many photographers make the trip here to capture the beauty of the reflective water surface in photographs. If you visit early in the morning, you may also see a sea of clouds. It is truly like a different world.

Lake Hyo has been listed as a national natural treasure because it is an area where swans visit. Many swans stay here from early October to late March every year. Accordingly, people have a strong image of this lake as somewhere for winter. Nevertheless, the lotus flowers that are the symbol of Amitabha’s Pure Land in Buddhism are wonderful in summer. There is a magnificent view when these flowers all bloom over the entire lake.

A wonderous glow balloon festival of hot air balloons, fireworks and snow lanterns and hot air balloon test riding experiences can be found here. The sight of the colorful hot air balloons flying in the sky attracts those to see them.

This is a snow festival in Tsunan – one of the leading areas of heavy snowfall in the world. The launch of the sky lanterns is magical. You can also enjoy hands-on experience events distinctive of the tremendous snowfall (e.g., treasure hunting in the snow and snowmobile experiences).

Niigata Prefecture is home to three big fireworks events that it is proud to present to the whole country. These are also called Nagaoka of the River, Katakai of the Mountain and Kashiwazaki of the Sea. Each of these has its own history and characteristics. They all have an overwhelming scale and attract many people every year.