Things To Do

One of the World’s Oldest Jade Cultures: Tracing Itoigawa Jade From Stone Tools to Precious Gems

Culture Crafts

Yahiko’s Top Attractions Ocean Views, Spiritual Spots, and More!

Nature

“THE CARP OF NIIGATA, NISHIKIGOI, HAS CAPTURED THE ATTENTION OF An OVERSEAS MILLIONAIRE. WHY?”

Culture

Niigata: A wonderland in winter, but still a treat in all seasons

Culture Crafts Nature

Never-ending Repeat Customers for the Tastiness Brimming with Nutriment: Tasty Local Cuisine in Niigata and Shonai

Cuisine

Ski Resorts in Niigata：Myoko

Snow

Local Beer, Wine and Shochu Are Also Amazing in Addition to Fine Quality Sake Worthy of a Rice-producing Region

Culture Crafts Cuisine

Life Shaped by Snow: Discover Niigata’s Unique Winter Activities!

NIIGATA SNOW RESORTS INFORMATION, Japan

Snow

River Life and History—Living and Inheriting Together

Timeless Beauty, Endless Wonder, Sado & Niigata

Culture

Discover the Best of Niigata: An Extraordinary Journey by Scenic Railway

Niigata Gastronomy

Cuisine

What Kind of Place Is Niigata?

Nature

Slide into a Winter Wonderland

Snow

Yukiguni Uonuma Golden Cycle Route

Nature

Discover the Wonders of Uonuma: A Private Journey Through the Ultra-soft Snowmelt Water

Nature Snow

Explore Niigata & Sado Island with the SADO-NIIGATA Pass

Nature

Two Major Spots Where You Can Learn about Sake in Niigata

Culture Cuisine

Exciting Winter Sports: Not Just Skiing and Snowboarding!

Snow

Walk Through Snow Country Niigata – 8 Immersive Experiences Shaped by the Land

Culture Crafts Nature Snow

3D2N Niigata Itinerary for an Autumn Drive with Cheesie

Nature

Photogenic! A Trip to Discover the Colorful Beauty of Niigata

Nature

Why Does Niigata Boast the Most Sake Breweries? The Story of Niigata Sake

Cuisine