A Gastronomic Tour to Experience the Flavors of Niigata

4 days 3 nights

Car

Niigata and Aga Area Yahiko and Tsubamesanjo Area Nagaoka and Kashiwazaki Area Yuzawa and Uonuma Area Myoko, Joetsu and Itoigawa Area

Discover Niigata’s culinary heritage, where nature’s bounty meets centuries of gastronomic tradition. This immersive tour takes you deep into the heart of regional Japanese cuisine, offering a feast for all your senses. From the day’s freshest seafood to foraged mountain delicacies, you’ll taste the very essence of this remarkable region. Try your hand at crafting traditional sasa-dango (bamboo leaf dumplings), learn ancient textile techniques, and unwind in the hot springs of a historic folk house hotel – all while experiencing the authentic lifestyle of Japan’s renowned snow country.

*Driving in Japan requires extra care.

Please refer to the link below for detailed requirements and conditions.

Self-Drive Travel in Niigata

Day 1
Day 2
Day 3
Day 4

START

Itoigawa Station

Approx. 3-hour express bus ride from Niigata Station to Itoigawa Station

Echigo Tokimeki Resort Setsugekka

Enjoy Niigata's beauty and cuisine on this resort sightseeing train! You can unwind with luxurious moments while gazing at the ocean and mountain scenery.

This is a luxurious resort sightseeing train that runs through Niigata Prefecture’s Joetsu region. The windows, said to be some of the biggest in Japan, look out upon the dynamic scenery that changes from the ocean to mountains and the rural countryside. The first car is a lounge-style car that faces the Sea of Japan and Mt. Myoko, while the second car is a restaurant car equipped with large tables and relaxing seats.
There are four food courses available, including a French cuisine course that pairs wonderfully with Niigata wine, as well as a Japanese cuisine course that uses fresh seafood brought in directly from the fishing harbors. The lounge boasts beautiful Yasuda tiled floors and a bar counter stocked with local sake from breweries in the Joetsu region, so you can try different ones to find your favorite.

Operation period: Year-round
*Only runs on Saturdays, Sundays, and national holidays
Hours of operation: Departs from Joetsumyoko Station 10:35 am - 1:16 pm, Itoigawa Station 1:59 pm - 4:45 pm

Address
新潟県上越市

Telephone Number
025-543-8988
Echigo Tokimeki Resort Setsugekka Reservation Center

Opening Times
Weekdays 9:00 am - 5:00 pm *excluding Saturdays, Sundays, and national holidays

Approx. 1 hour 10 minute drive

NOHBUTAI Snow-Land Agrarian Culture Center, Matsudai

Embark on a journey at this field museum, where visitors can revel in art, culinary delights, and agriculture amidst the lush nature of Echigo-Tsumari.

Themed around the "exchange between urban and rural areas," this comprehensive cultural facility uncovers and shares the region's abundant resources. A 2-km stretch of "satoyama" rural landscape, from Matsudai Nou-butai, the base facility, to Matsudai Castle atop the mountain, showcases approximately 40 art installations. Take a leisurely stroll to immerse yourself in the local nature and culture.

Designed by the Dutch architectural group MVRDV, Matsudai Nou-butai is not only a base facility but a work of art itself, featuring rooms designed by various artists. Explore the Matsudai Nou-butai Field Museum to tour these unique artworks, gaining insights into the satoyama landscape, the enduring farming culture of snow country, and the lifestyles of the local community. Whether on foot, by rented bicycle, or by car, you can explore the area based on the length of your stay and your specific interests.

Address
新潟県十日町市松代3743-1

Telephone Number
025-595-6180
Matsudai NOHBUTAI

Opening Times
●10:00 am - 5:00 pm (last admission at 4:30 pm)
●Closed Tuesdays and Wednesdays (except national holidays), year-end and New Year's holidays.

Approx. 20-minute drive

GOAL

Sake Hotel Tamakiya

Sake Hotel Tamakiya is a unique, sake-themed ryokan in the heart of Matsunoyama Onsen, perfect for travelers looking to immerse themselves in Niigata’s world-class brewing culture

An accommodation where you can enjoy food and sake. A chef from Michelin two store and a owner who is also a sommelier / sommelier will pair Niigata local wine and wine.

Address
新潟県十日町市松之山湯本13

Telephone Number
025-596-2057

START

Sake Hotel Tamakiya

Approx. 40-minute drive

Kiyotsu Gorge / Tunnel of Light

Experience the breathtaking scenery of one of Japan's three largest gorges, showcased in the Echigo-Tsumari Art Triennial artwork!

Kiyotsu Gorge stands among Japan's three great gorges, alongside Kurobe Gorge and Osugi Gorge. The towering cliffs creating a V-shaped grand canyon over the river are designated as a national scenic beauty and natural monument.
The stunning columnar-jointed rock surfaces and the dynamic landscapes along the Kiyotsu River are truly remarkable, leaving a lasting impression on visitors. Moreover, the entire tunnel was transformed into an artwork by the Chinese architectural firm Ma Yansong/MAD Architects during the 2018 Echigo-Tsumari Art Triennale.
Architectural spaces and artistic atmospheres inspired by the "five elements" of nature (wood, earth, metal, fire, and water) were crafted at various points inside the tunnel and at the entrance facility.
The entrance facility offers footbaths, merchandise sales, and a café (closed during winter).
Before planning your visit, please check the official website and X (formerly Twitter) for local conditions.

Address
新潟県十日町市小出癸2119-2
Google Map

Telephone Number
025-763-4800
Kiyotsu Gorge Tunnel Management Office

Opening Times
●Kiyotsu Gorge Tunnel Reception Hours: 8:30 am - 4:30 pm (tunnel closes at 5:00 pm)
Winter (December to February): 9:00 am - 3:30 pm (closing time 4:00 pm)
No regular closing days (during winter, the tunnel may be temporarily closed due to snowfall or snow accumulation)

●Entrance Hours: 9:00 am - 4:00 pm
1st floor: Souvenirs, Cafe
2nd floor: free footbath
(*Open from April to November)

Approx. 50-minute drive

Uonuma no Sato

Unwind and enjoy the best of Niigata’s “snow country” culture.

In the snowy basin of Uonuma, locals have long cherished the pleasures of each season and inherited ancient wisdom born from a life in harmony with nature.

Uonuma no Sato sits in the idyllic countryside that spreads out around the base of Mt. Hakkai. It was born from a desire to share the traditions of “snow country” Niigata and the peaceful lifestyle of the Uonuma region with visitors. The brewery of esteemed sake-maker Hakkaisan takes center stage, complemented by Hakkaisan Yukimuro, which contains a cafe, shop, and kitchenware center, along with soba noodle restaurant Sobaya Nagamori, sweets store Satoya, and plenty more.

Join a brewery tour to see the “snow storehouse,” where over 1,000 tons of snow is placed each year to naturally keep it at a temperature of around 4°C, allowing sake and food to be stored throughout the year.

Address
新潟県南魚沼市長森459

Telephone Number
025-775-7707
Hakkaisan Yukimuro Hakkaisan Brewery CO.,LTD. (toll-free)

Opening Times
10:00 am - 5:00 pm
(changes depending on facility)

Snow Storehouse Tour Starting Times:
10:30 am, 11:00 am, 11:30 am, 12:30 pm, 1:00 pm, 1:30 pm, 2:00 pm, 2:30 pm, 3:00 pm, 3:30 pm
(Takes approx. 15 mins)

Approx. 7-minute drive

Ryu Zushi

A culinary gem that captivates international gourmets.

Nestled between majestic Mount Hakkai and the crystal-clear Uono River in Minamiuonuma City's Osaki district, Ryu Zushi has earned international acclaim in prestigious food guides. The restaurant sources incredibly rare ingredients that even Tokyo's top sushi establishments struggle to obtain, alongside seasonal Niigata delicacies like Sado Island's premium tuna and yellowtail, local prawns, and snow crabs.

The passionate chef-owner's relentless pursuit of excellence goes beyond traditional nigiri - he creates unique combinations you won't find anywhere else, such as sweet shrimp paired with slightly bitter mountain vegetables, or fatty tuna enhanced with black maitake mushrooms. Prepare yourself for a sushi experience that will astonish both your eyes and palate.

Approx. 40-minute drive

Sasa-Dango Making Experience

Try your hand at making "sasa-dango," a beloved Niigata dessert. You'll learn the art of preparing these delightful treats from scratch under the guidance of a skilled sasa-dango cook.

Sasa-dango are a kind of dumpling made from mugwort with a filling of sweet red bean paste wrapped in aromatic bamboo grass. They have been a staple Niigata dessert since long ago, and continue to be one of the region’s definitive dishes.

HOME HOME NIIGATA offers an immersive experience teaching visitors the age-old skill of making sasa-dango from a master. You’ll learn the intricate process of kneading the dumplings, wrapping the sweet bean paste, and more, enjoyable for both children and adults alike. They take pride in sourcing their ingredients with the utmost care, primarily from local suppliers. At the end, you'll be able to savor the freshly steamed sasa-dango you made.

Address
新潟県十日町市馬場丁1253−2

Telephone Number
025-755-5080
HOME HOME NIIGATA

Opening Times
Including a preferred time slot is optional when making a reservation

Approx. 30-minute drive

ryugon

Experience the rich traditions and customs of Niigata at this hotel nestled in a renovated traditional residence

Once a renowned hot spring inn favored by cultural figures and writers, ryugon has been transformed into a hotel set within an old Japanese residence where guests can fully dive deep into Niigata Prefecture, one of Japan's most snowbound areas.

This hotel features two styles of guest rooms: the spacious VILLA SUITE boasting the ambiance of a VIP room, and the CLASSIC, which offers traditional Japanese-style accommodation. The VILLA SUITE features a private open-air bath facing the hotel’s garden. Your bathing experience is sure to become even more relaxing as you gaze out at the seasonal beauty of the garden, such as the snowy landscape of winter.

Minami-Uonuma City, where ryugon is located, is celebrated for its prized Koshihikari rice. This rice is served at the hotel along with other dishes that complement its exquisite flavor. Guests are welcome to join in various activities like leisurely bicycle tours through the natural surroundings and cooking workshops in a traditional kitchen with an earthen floor.

Activities at the facility

GOAL

ryugon Experience

Take a deep dive into daily life at Niigata

ryugon is a hotel inside a traditional residence that offers several unique experiences where guests can touch on the customs and traditions of the snowy region of Niigata, accompanied by a friendly guide. For example, there’s a cooking workshop led by a culinary expert specializing in the regional cuisine. Participants will have the chance to learn about the local food culture as they prepare dishes in a doma (a traditional kitchen with an earthen floor). For those seeking adventure, cycling tours and hikes through the natural surroundings of Uonuma are available. Also on the list of activities is a guided tour through the Tsubame Sanjo area, also known as the ""City of Artisans,"" where traditional handicrafts are produced and sold.

These unique experiences at ryugon are intended to provide you with authentic cultural experiences that help you escape the bustle of everyday life and reflect on yourself. They’re highly recommended for those seeking to engage in local and regional lifestyles during their travels in Japan!

START

ryugon

Approx. 33-minute drive

Museum on Echigo-Tsumari, MonET

The base of the Echigo-Tsumari Art Field, full of magnificent works by renowned artists.

The Echigo-Tsumari Satoyama Museum of Contemporary Art / KINARE was reopened as the Museum on Echigo-Tsumari, MonET on July 22, 2021 with a new permanent collection. The museum features 15 permanent works, including eight additions in 2021, along with a museum store. It also serves as a base for the Echigo-Tsumari Art Field.

Permanent Collection: Artists include Asai Yusuke, Leandro Erlich, Ilya & Emilia Kabakov, Carlos Garaicoa, Ryota Kuwakubo, Koichi Kurita, Nicolas Darrot, Marnix de Nijs, Michiko Nakatani, Kohei Nawa, Carsten Nicolai, Massimo Bartolini feat. Lorenzo Bini, Me, Moriyama Daido, and Gerda Steiner & Jörg Lenzlinger.

The first-floor corridor also hosts a community space, designed and supervised by Muji, used for various events.

Address
新潟県十日町市本町六の1丁目71-2

Telephone Number
025-761-7766
Museum on Echigo-Tsumari, MonET

Opening Times
10:00 am - 5:00 pm (last admission 4:30 pm)
●Closed: Tuesdays and Wednesdays (if Tuesday/Wednesday are consecutive public holidays, the next business day will be closed instead).
*Opening hours may be shortened during the winter season.
*Closed during the New Year holidays.

Approx. 50-minute drive

Ojiya Textile Workshop

Try your hand at weaving Ojiya Chijimi!

Ojiya City's textile heritage dates back to the early 10th century, when historical records first mentioned its hemp cloth production.

In the 17th century, local artisans perfected Ojiya Chijimi, a refined form of linen that remains a beloved traditional craft today. This distinctive fabric is known for its unique wrinkled texture and silky smooth feel against the skin. While traditionally used for kimono, you'll now find it crafted into modern items like shirts, wallets, and accessories - perfect for unique souvenirs.

Visit Orinoza on the first floor of Ojiya City General Industrial Hall “Sun Plaza” to try creating this remarkable fabric yourself. Watch weaving demonstrations by skilled artisans and try your hand at simple projects like coaster weaving (fees apply). Don't forget to visit the Takuminoza boutique on the second floor, where you can browse a wide selection of clothing and accessories made with Ojiya Chijimi, perfect for gifts or souvenirs.

Approx. 1 hour 10 minute drive

GOAL

Rankeisou Inn

This inn stands alone, surrounded by a rich natural world

This inn stands alone in a valley where you can find charming waterwheels and charcoal-making huts.
Its hot spring was unearthed by the inn’s founder, and is used for therapeutic baths.
With gorgeous scenery in each season, the views from the baths, which you can reserve free of charge, are stunning.

Address
新潟県三条市長野1450

Telephone Number
0256-47-2211

START

Rankeisou Inn

Approx. 30-minute drive

Yamaju/YamaCafe

Seiuntei Yamaju is a long-established “ryotei” restaurant renowned for its authentic kaiseki cuisine. YamaCafe, located in a century-old Japanese-style building, invites you to indulge in delightful lunches and sweets.

Established over 180 years ago, Seiuntei Yamaju is a “ryotei” (traditional Japanese-style restaurant) that specializes in “kaiseki” course cuisine within an authentic Japanese environment. The dishes maximize the flavors of meticulously arranged seasonal ingredients. Relax in a private room amongst ever-changing scenery, like cherry blossoms in spring, fresh greenery in summer, red leaves in autumn, and snow in winter.

Just a two-minute walk away is also Yamaju’s YamaCafe. Housed in a century-old building designated as a Tangible Cultural Property of Japan, this cafe specializes in Japanese sweets and other tasty delights. Try the Japanese Basket Bento, which is packed with small servings of different sashimi along with grilled, steamed, fried, and vinegared dishes, providing a more casual way to savor the essence of ryotei cooking.

Address
新潟県加茂市仲町4-15（清雲亭山重）加茂市仲町2-6（YamaCafe）

Telephone Number
0256-52-0104
Seiuntei Yamaju

Opening Times
Seiuntei Yamaju
Closed: Monday
11:30 am - 10:00 pm

YamaCafe
Closed: Monday and Tuesday (with occasional other closures)
11:30 am - 5:00 pm
Last order for lunch: 2:00 pm
Last order for drinks: 4:30 pm

Approx. 40-minute drive

GOAL

Northern Culture Museum and Ito Estate

Old buildings, gardens, and art associated with the Ito family, who were once wealthy landlords.

The Northern Culture Museum and Ito Estate is a private museum in the suburbs of Niigata City, the first of its kind in post-war Japan, which preserves the former residence of the Ito family, who were once wealthy landlords.

Spanning 3 hectares and taking 8 years to build, the site captivates visitors with its main house, great hall, tea ceremony room, storehouse, and other structures, along with its pond garden and museum of treasures collected by the Ito family.

Within the courtyard stands a 150-year-old giant wisteria tree, boasting a trunk circumference of over 1.6 meters. Its many sprawling branches blossom with purple flowers emitting a sweet fragrance between late April to early May, illuminated at night during peak bloom.

The garden also becomes a spectacle in November, adorned with autumn leaves reminiscent of a colorful mountain. This vibrant tapestry is visible from the 100-mat tatami hall, and the interplay between the red and yellow maple trees and green pines creates a breathtaking contrast. The garden is also illuminated at night when the foliage is at its best, adding a sense of depth.

There’s also a souvenir shop, café, restaurant (reservations required), and accommodation (reservations required). Take your time to explore and immerse yourself in the history and beauty of Niigata. While most famous for wisteria and autumn leaves, the garden presents year-round charm with cherry blossoms in spring, lotuses in summer, snow in winter, and other seasonal expressions.

Address
新潟県新潟市江南区沢海2-15-25

Telephone Number
025-385-2001
Northern Culture Museum

Opening Times
●Opening hours: 9:00 am - 5:00 pm (April-November), 9:00 am - 4:30 pm (December-March).
●Closed: None

Back